GreenSky Pro

A direct to consumer initiative that connected home improvement borrowers with best-in-class contractors and experts.

Context

GreenSky is a technology company that facilitates home improvement loans by providing contractors and other merchants the ability to offer financing to their customers. GreenSky Pro flipped that business model on its head by creating an end to end home improvement marketplace in which consumers search for local pros that offer financing products. (Think Thumbtack + loans).

Goal

The goal was to provide an appealing consumer facing marketplace offering services by top home improvement contractors and financing by GreenSky.

The goal was to provide an appealing consumer facing marketplace offering services by top home improvement contractors and financing by GreenSky.

What I worked on

What I contributed

Discovery workshops, research, user journeys, wireframing, UX and UI design and development handoff.

Designed for

GreenSky

Role

Lead Product Designer

Platforms

Web

Web

Web

Timeline

10 Months

Team

Myself, PM, VP

Myself, Project Manager, 3 Developers, Client Stakeholders

Discovery & Research

Competitive Analysis

A key part of the discovery phase involved evaluating the competitive landscape. I conducted an in-depth analysis of other technology-driven home improvement and loan products, examining their service offerings, brand messaging, calls to action, onboarding flows, ease of use, and overall user experience.

A key part of the discovery phase involved evaluating the competitive landscape. I conducted an in-depth analysis of other technology-driven home improvement and loan products, examining their service offerings, brand messaging, calls to action, onboarding flows, ease of use, and overall user experience.

Design Process

User Flows
and Wireframes

Creating app maps, wireframes, and user flows enabled the team to agree on content placement and navigation.

Moodboards

Brand Look & Feel

I helped establish the brand’s look and feel—defining its visual style, tone, and voice to ensure a cohesive and engaging user experience across all touchpoints.

The style was modern and clean, colorful and bold, friendly yet trustworthy.

Moodboards

Brand Look & Feel

I helped establish the brand’s look and feel—defining its visual style, tone, and voice to ensure a cohesive and engaging user experience across all touchpoints.

The style was modern and clean, colorful and bold, friendly yet trustworthy.

Moodboards

Brand Look & Feel

I helped establish the brand’s look and feel—defining its visual style, tone, and voice to ensure a cohesive and engaging user experience across all touchpoints.

The style was modern and clean, colorful and bold, friendly yet trustworthy.

Final Designs

Final Designs

Final Designs

Outcome

Outcome

Outcome