Product Discovery & Strategy, Art Direction, UX & UI Design Lead
iOS, Apple Watch & Android
Designed for stable|kernel
Phase1: Discovery Workshops
In response to a pitch that included a prototype I created, The Sallie Mae team chose Stable|Kernel to design and build their first mobile and watch applications.
We kicked off the project by spending a couple days listening to Sallie Mae’s internal stakeholders’ business needs and taking a deep dive into current user behavior within the website. Together we thought through multiple user scenarios and potential results. We sketched and reviewed until we landed on a solid framework.
Phase 2: Documenting the User Flow
Documenting the User Flow got everyone - myself, project management, developers and Sallie Mae stakeholders on the same page and able to move forward quickly. Keeping in mind how and when users would access the app, we designed a simplified user experience that allows customers to access loan information and make payments in a matter of seconds.
Phase 3: Wireframing the App
Wireframing screens states and content ensured we had the proper content on the correct screens.
Phase 4: Visual and Interaction Design
Apple Watch App
Pitch Deck
Outcome
The mobile application has led to a more than 45% adoption rate by Salle Mae’s loan customers–a higher adoption rate than the mobile banking industry standard–and has strengthened its brand connection with students and their families. The app has won numerous FinTech, personal banking, and wearables awards.