Traveler Pain Points
“I’m frustrated by the fact that no matter how frequently I take similar trips, I spend so much time booking travel and specifying my preferences.”
“I want all the conveniences of home when I travel.”
“When I’m traveling for work, I usually get in late and just want to go straight to my hotel room.”
Industry Pain Points
Energy expenditures are a huge part of overhead.
Installing tech hardware that becomes outdated quickly is a useless expense.
Services such as Airbnb are stealing some of our customers.
Opportunity
“If a travel brand tailored its information and overall trip experience based on personal preferences or past behavior, 76% of U.S. travelers would be likely or extremely likely to sign up for the brand's loyalty program, and 36% (over 1 in 3) would pay more for more tailored information and experiences.”
App User Flows
1. Create an Account
Users earn rewards for loyalty
Users get a better hotel experience
Hotels gain customer insight by tracking guest data
2. Book A Room
Simple and clean; minimal effort to search
Expose frequently visited locations for ease of use
Hotels can promote deals and other locations relevant to the user
3. Time to Check In
Allowing users to check in on their phones saves the hotel resources and saves the traveller time
Providing digital keys reduces waste and lets the user worry about one less thing
Use of beacon and geofencing technologies reduce energy expenditures by controlling HVAC and lighting use when guest is not in the room
4. In the Room all functionality is available
HVAC, shades and lighting can all be controlled from the app with IoT technology
Users can connect to their Netflix, Hulu, Spotify, etc. accounts to stream through the room tv
Users can order room service, make dinner reservations, order a toothbrush via integrated chatbot
Collected data predicts guest behavior and informs additional offerings
